Maj. Gen. (Res.) Mizrachi Avi
Avi Mizrachi was appointed Executive Vice President - Business Development – Southeast Asia in July
2014. He joined Elbit in June 2013 as a senior vice president in the corporate marketing department. Prior to joining Elbit,
Mr. Mizrahi completed 33 years of service in the IDF, retiring with the rank of major general. From 2009 to 2012 he
served as the commander of the IDF’s Central Command. Prior to that he held a number of senior command positions
including head of the Technology and Logistics Branch and commander of the IDF’s Ground Forces. Mr. Mizrachi holds
a bachelor of artsdegree in computers science and business administration from Pace University in New York and is a
graduate of the Harvard University Business School’s Advanced Management Program.